Frito-Lay(LOS ANGELES) — Major brands like Budweiser and Coke sitting out the Big Game this year in terms of commercials, but that doesn’t mean you won’t see some celebrities during the breaks in the action between the Bucs and the Chiefs.
Matthew McConaughey is one of those stars, but you might say his performance in an ad for Doritos 3D snacks is a little flat — two-dimensional, in fact.
The ad has the Oscar-winner going through his life as nothing more substantial than a walking, talking, movie-promoting cardboard stand-up of himself. As Queen’s “I Want to Break Free” plays, he even appears as a guest on ABC’s Jimmy Kimmel Live!, as a stunned Mindy Kaling tries not to stare.
“There’s gotta be a way to get back,” the two-dimensional Matt frets. He then spots a vending machine with Doritos 3D snacks, which, as their name suggests, are puffy instead of flat like regular chips. After slipping himself into the machine, he tries some, and is magically puffed back up to his 3D self. Unfortunately, he’s now trapped himself behind the glass.
McConaughey’s isn’t the only celebrity commercial that will pop up on Sunday, either. Mike Myers and Dana Carvey will reprise their respective roles as Wayne and Garth in a Wayne’s World spot for Uber Eats — which is just one of the companies that’s flush with advertising bucks amid the pandemic lockdowns.
Another food delivery service, DoorDash, will run a spot with Hamilton and Snowpiercer star Daveed Diggs along with The Muppets. Schitt’s Creek scene-stealer Emily Hampshire will tout a canned-cocktail brand called Cutwater Spirits, which is running its first Super Bowl ad.
Brands will reportedly pay nearly $5.5 million for 30 seconds of airtime during the Super Bowl this year.
By Stephen Iervolino and Kelly McCarthy
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